CONCEPT DESIGN ART

This project was a for an IT firm in Toronto developing a concept for the auto industry. I am not going into any details about their concept in the project, but I was given permission to reproduce these images for the website and my portfolio.

Below is a model I built to study and pose for the other images in the storyboard piece. The model was created in Poser 9from bits and pieces of different objects that came with the software and some add-ons acquired online. The whole thing is meant to look like a toy. I studied Lego, reading from a DK book I found in the drugstore on the history of the toy building legend and used bright primary and secondary colours to help emphasize the various elements- like the columns I constructed from scratch, the tubing, cobbled together from a model of over 200 objects located on ShareCG.com. I had a list of things I had to include and this image, excluding people, contains everything on the list.

The beauty of building a 'set' like this, is that when working with the client, I was able to move the camera around and with him, plan the panels that eventually became the storyboard. My client was intrigued by how I start digtial in projects to create resources and finish the job with traditional media.

 

CONCEPT MODEL

computer generated by C.A. Seaman, 2015

 

The scene below is a representation for the client of industry in the cloud. It is fanciful, as requested, and I designed it to be reminiscent of some of those maps you sometimes see where cities appear oversized against the surrounding countryside.

INDUSTRY IN THE CLOUD

C.A. Seaman, reproduced with permission. Graphite on vellum.

 

The final piece is a set of storyboards, laid out like a Sunday comic strip. I was asked to provide only line art- no colour, value or texture. It was a different kind of experience leaving something like this. However, the point is if further development takes place, this can be completed any way the client wishes. The assembly line pieces were set up with the model in Poser. I admit, the cars were a 'light table' job. I like to work freehand as much as possible, but I needed them to look identical, so took my composed layouts and traced those elements onto the vellum- a technique often used by comic artists- and adding the characters and various other monitor details, along with the text as I went. To create schematics for the tablet readouts, I was given templates by the client to follow and made new ones from scratch. For the automobile, I chose the vintage Corvette because it is a classic car anyone who appreciates such things should admire. Also, it had fine curves that complemented the various other elements like the characters and monitors. I finally created a logo for the piece, as there was a blank space that needed to be filled and I felt we'd come this far with the Sunday comic strip idea, so why stop?

 

STORYBOARD COMIC STRIP

by C.A. Seaman 2015, reproduced with permission. Graphite on vellum.